The hottest real paper market in Shanghai presents

The real paper market in Shanghai presents three characteristics

with the vigorous development of China's communication industry, fax machines have been popularized in enterprises and families in Shanghai, making the sales of fax paper market in Shanghai increasingly prosperous, showing three characteristics:

first, the price of thermal fax machines has fallen, creating conditions for the increase of sales of thermal fax paper. Due to the progress of science and technology, in recent years, new fax machines have doubled and upgraded rapidly. Ink jet printing fax machines and carbon tape heat transfer fax machines have emerged, which are superior to thermal fax machines because of their high definition of sending and receiving fax texts, resulting in a sharp decline in the price of thermal fax machines, making the original expensive thermal fax machines from "aristocracy" to "civilians", so citizens are eager to buy them. In this way, it shows a good market prospect for the sales of thermal fax paper. In view of this business opportunity, some fax paper wholesalers in Shanghai have purchased in large quantities and carried out preferential promotions with the commonly used 210 mm × Taking the 30 meter (A4) fax paper as an example, the retail price of each roll in the market is generally about 15 yuan, while the box (12 rolls per box) purchase, some brands sell only 12 yuan per roll, attracting many consumers to buy, and the sales volume has increased greatly. In order to consolidate and expand the sales results, some fax paper wholesalers have also published advertisements in the media, promising to purchase large quantities, offer preferential prices, and deliver more than ten cases to the door within the loop line, etc. To a certain extent, this kind of advertising has also played a promotional role, attracting many business units to buy

second, as a new generation of fax paper, the sales volume of copy paper is difficult to keep pace with that of thermal fax paper. As a new generation of fax paper, copy paper is mainly used for inkjet printing fax machines and carbon tape heat transfer fax machines. However, its sales volume in the fax paper market is not large, so it is difficult to keep pace with thermal fax paper. Why? On the surface, taking 70g A4 copy paper as an example, the general retail price of 500 sheets per package is 20 yuan, the price of each paper is 0.04 yuan, and the thermal fax paper is 210 mm × Take 30 meters as an example. Generally, the retail price of each roll is 15 yuan, which is equivalent to 101 A4 (210 mm × 297 mm) size paper. The price of each paper is 0.15 yuan. Obviously, using copy paper for fax is cheaper than thermal fax paper. However, smart Shanghainese are not moved. It is understood that inkjet printing fax machines and carbon tape thermal transfer fax machines also need to use consumables - ink cartridges and carbon tapes. Generally, the deeds of the company in the second half of this year will continue to rise. The retail price of each ink cartridge is about 170 yuan, and the retail price of each roll of carbon tape is about 110 yuan, You can only print more than a hundred pieces of paper and then run out. In addition to the paper cost, the receiving cost of each fax is more than 1 yuan. Except for using thermal fax paper, there is no other cost for thermal fax machines. Generally, families and enterprises and institutions do not need to buy thermal fax machines because the clarity of sending and receiving faxes is 10 and the accuracy of deformation measurement is less than ± 0.5%, Only a few enterprises and institutions have high requirements for the clarity of sending and receiving faxes, so they choose inkjet printing fax machines and carbon tape heat transfer fax machines. Due to the above reasons, it is difficult to keep pace with the sales of thermal fax paper

III. the market price of thermal fax paper is relatively stable, and the price war is not fierce. With the thermal fax machines entering citizens' homes and the sales of thermal fax paper rising, some consumers predict that manufacturers will produce thermal fax paper to seize the real paper market in Shanghai, and a price war is inevitable. But strangely, the price of thermal fax paper in some fax paper retail stores in Shanghai has not fluctuated, with 216 mm × Taking 30 meter fax paper as an example, the retail price of each roll is generally maintained at about 16 yuan. The common brands include Ricoh, Xinwang, Chuanmei, BX, Gebo, etc., and there are no more than eight kinds. There are only some large markets for cultural goods. Due to the large number of businesses supplying thermal fax paper, some businesses, in order to occupy a certain sales share in the market and defeat their competitors, mostly adopt the method of preferential supply by boxes (12 rolls per box) to degrade the materials, with the size of 216 mm × Taking 30 meter fax paper as an example, it is only sold for 12 yuan per roll, which is much lower than the retail price, thus triggering some small-scale market price wars, which are jokingly called "local wars" by insiders (refer to Wang Jingwu, the practical manual of plastic modification technology methods and new formulas and new materials for the content)